Serah Siew, previously known online as Shiyu Serah, helps organisations build authority in the age of AI through branding, strategic communication, digital ecosystems, and AI visibility.
Serah Siew / 萧思玉 • Based in Malaysia • Collaborating across Singapore and Asia
Featured In
Work
branding design, event
Malaysia–Vietnam 50th Anniversary Diplomatic Relations Branding Design (1973–2023)
The opening ceremony was officiated by H.E. Dinh Ngoc Linh, Ambassador of Vietnam to Malaysia — a meaningful...
Branding Design, Art, Event
Tiny Art Gala 2025: Bridging Cultures Globally
An international miniature art exhibition featuring more than 2,000 artworks in 10cm × 10cm format by over 80...
branding design
Malaysia–Vietnam Friendship Association (MVFA) — Brand Identity Design
Malaysia–Vietnam Friendship Association (MVFA) — Brand Identity Design Diplomatic design is a different kind of brief. There's no...
Branding Design
Yin’s Nyonya Bites — Crafting Heritage Into a Brand
A Peranakan-inspired food branding project developed for Yin’s Nyonya Bites, combining premium pineapple tart packaging, corporate identity systems,...
art, event
Stay Strong, Spread the Love — Organising Malaysia’s Biggest 3D Perceptual Art Installation
Malaysia Book of Records project “Stay Strong Spread the Love” 3D perceptual art installation A community coming together...
Branding Design
Submarine Scorpene II Restaurant Brand Identity System
Submarine Scorpene II Restaurant exterior branding design and immersive submarine-themed restaurant concept in Kuala Lumpur Malaysia Submarine Scorpene...
branding design
Cheng & Co SME Conference 2018 — Event Branding
SME conference 2018 SME conference4 Cheng & Co SME Conference 2018 — Event Branding & Graphic Design Malaysia...
branding design
Chitose Japanese Restaurant — Brand Identity & Creative Direction
Chitose Japanese Restaurant Logo Description Chitose Japanese Restaurant Signage Food photography courtesy of Chitose Japanese Restaurant Some restaurant...
branding design
Leletableware — Brand Identity & Logo Design
leletableware-brand-identity-logo japanese ceramic tableware leletableware product showcase Authentic Japanese Ceramic Cups and Restaurant Tableware by Leletableware Malaysia Authentic...
Clients
